Fresh Lens
Email Marketing Success
Fresh Lens, a brand struggling with poor email performance, achieved a remarkable turnaround, generating $81,282.35 in total email revenue. Campaigns drove $52,200 (64.2%), while flows contributed $29,100 (35.8%).
Key Results
51.3% average open rate (industry benchmark: ~20%).
10.1% average click rate (well above standard performance).
5.4% click-through rate, indicating highly effective messaging.
Email marketing accounted for 23.8% of total revenue, proving its critical role in sales growth.
With a Klaviyo plan cost of just $332, the brand achieved a massive return on investment, turning email into a top-performing channel.
This case demonstrates how personalization, segmentation, and A/B testing can revive underperforming email programs and drive substantial revenue growth.
Whether you’re starting from scratch or fixing what’s broken, we help make email a revenue channel again.
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Get in touch
Feel free to get in touch with us via email: kheder@copiexperts.com
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