Winnipeg Outfitters
Email Marketing Success
Winnipeg Outfitters, a Canadian brand specializing in seasonal products, saw a dramatic transformation in their email marketing performance. By refining their email strategy, they achieved $160,000.27 in total revenue from email marketing, with campaigns contributing $105,838.05 (66.1%) and automated flows generating $54,162.12 (33.9%).
Key Results
6 strategically timed campaigns (Sale Awareness, Reminder, and Last Call emails) drove consistent conversions.
Revenue per campaign averaged $17,640, showcasing strong engagement.
Optimized core flows (Welcome, Browse Abandoned, Checkout Abandoned, and Active On-Site) generated $54,162 in revenue.
Despite a Klaviyo plan cost of just $735, email marketing became a high-ROI channel, contributing significantly to overall sales.
This success highlights how well-structured email campaigns and flows can unlock substantial revenue, even for brands with previously low engagement.
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